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Tuesday, July 04, 2006

Google's Eight Problems for San Francisco Wi-Fi


San Francisco is moving forward with a plan to make free wi-fi Internet service available to everyone throughout the City. Google will provide service to the public and EarthLink will provide service with a few more bells and whistles to the San Francisco corporate and business community. As we edge closer to creating the system it is a prudent idea to keep an eye on both the strengths and the weaknesses of the two principal players.

A ZDNet post by Donna Bogatin listed potential issues Google suspects may affect their future success. The list was taken from a report made to Google investors for the first quarter 2006. In a summary provided by Google Reader eight problem areas are identified. They are:


1. Google may have scaling problems with increased traffic.


2. Google relies on bandwidth providers, so they’re vulnerable to their actions in that way.


3. Ad blockers could block Google AdSense/ AdWords.


4. Google might have problems searching proprietary document formats on the web, e.g. if Microsoft adds indexing “protection” mechanisms to Word files.


5. Search engine spam harms the results relevancy of Google


6. Google could face more privacy concerns, and a damaged reputation coming out of that.


7. Google isn’t fully prepared if the mobile web takes off, as their apps don’t work across all mobile browsers.


8. Google faces click fraud.

The original ZDNet article may be read here.

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