San Francisco’s Dolby Laboratories sees its future in 3-D.
With at least 40 major Hollywood movies scheduled for release in 3-D in the next several years, theater owners worldwide are investing heavily in 3-D projection technology. And while the field is now dominated by a Southern California firm that got out front of the 3-D wave, in just a year Dolby has grabbed a significant share of the world’s 3-D market. Click here to see Dolby's promotion for the movie, Bolt, created in 3-D.
Since debuting its 3-D system in October of 2007, Dolby has sold 631 projection kits, which retail for $26,000, in more than two dozen countries. The company also supplies 3-D components to other projector manufacturers and licenses its technology to other makers of digital cinema playback devices. Revenue from 3-D — at $16.4 million — is still a small part of Dolby’s overall sales, which totalled $640.2 million in fiscal year 2008.
Real D of Beverly Hills, which began selling its system in 2002, claims its system is on 1,600 screens worldwide, about 1,350 of them in the United States.
Dolby 3-D Theatres in San Francisco area:
AMC Loews Metreon 15
101 Fourth St. San Francisco CA 94103
Century 20 Daly City
1901 Junipero Serra Blvd. Daly City CA 94015
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2 comments:
Dolby 3d, what a waste of time and money, there version is too expensive and that is probably why they couldn't compete with real-d and also why at CES I didn't see anything about Dolby 3D
Dolby once again blows it.
I heard that Dolby 3D is cheaper for movie theatres as they don't need to keep buying 3D glasses that get thrown in the trash. I have seen Dolby 3D at the California Academy of Sciences, an eco-freindly state of the art science center here in San Francisco and it looked great. Plus its nice to see a "green" solution bieng used by CAS as the Dolby 3D glasses can be used hundreds of times which becomes cheaper per viewing for the theatre. More here: http://www.dolby.com/consumer/motion_picture/dolby-3d-ca-academy-of-sciences.html
Check it out!
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